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C'Ayr Days: Ice Cream for a Cause

a light blue banner with an ice cream cone filled with ice cream, and a word mark that says c'ayr days: ice cream for a cause

a light blue banner with an ice cream cone filled with ice cream, and a word mark that says c'ayr days: ice cream for a cause

C’Ayr Days: Ice Cream for a Cause

This July, Ayr Farmers Mutual Insurance (AFM) is hitting the road. We’re bringing free ice cream to five communities across southwestern Ontario, and pairing each stop with a local cause worth supporting.

Five stops. Free ice cream. Good neighbours. Great cause.


Free ice cream. Good neighbours. Great cause.

Here’s how it works.

  1. We bring the ice cream.  Free. No catch. Just good neighbours doing neighbourly things.
  2. You show up and enjoy.  Come say hi, grab a scoop, soak up summer with us.
  3. And if you want, give a little back.  Donations welcome for a local community organization that makes a difference right here at home.

When and where?

C’Ayr Days runs July 7–19, 2026. We’ll be visiting five communities across the region.

Full details — dates, times, locations, and community partners — are coming soon. Check back here for the complete stop-by-stop guide.


Why are we doing this?

AFM has been part of southwestern Ontario since 1893. Our policyholders aren’t 'customers' - they’re members, neighbours, and part of the same communities we call home.

We’ve been rooted in these communities for over 130 years. C’Ayr Days is our way of bringing people together and doing a little good, one scoop at a time. Because when neighbours show up for each other, communities thrive.


Stay tuned. The full schedule is on its way.

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