Skip to Main Content

Our Team

Ayr Farmers Mutual Insurance Company Protects Homes, Farms, Businesses and Vehicles in Ayr, Ontario

Our professional, experienced team at Ayr Farmers Mutual is here to protect the Homes, Farms, Businesses, and Vehicles you care about. We look forward to meeting all of your insurance needs.


Alison Gunn #1

Alison Gunn

  • Read Bio

    Alison has worked at Ayr Farmers since 2015 as Claims Representative, and is delighted to take on the role of Agent. Alison obtained her CIP (Chartered Insurance Professional) designation in 2018. In 2020, she became an instructor with the Insurance Institute of Ontario, Conestoga Chapter. 

    Originally from Kitchener, Alison moved to Ayr a few years ago with her husband and son. Alison places great value on being involved in the community and the relationships she has made with policyholders and co-workers.

    Alison loves walking around town and exploring Ayr’s many beautiful trails. And she loves hosting game nights with friends and family. When she has some time to herself, she loves spending time in her art studio.

Bob Moore #2

Bob Moore

  • Read Bio

    Bob joined Ayr Farmers Mutual as an Agent in 1988. Bob and his wife, Esther, reside in Reidsville, have 2 grown children and a grandson. Bob enjoys rural life, woodworking and tending to his flock of sheep.

Bobby Longmuir #2

Bobby Longmuir

  • Read Bio

    Bobby recently joined Ayr Farmers Mutual, moving from Windsor to St. Thomas with his wife and three children. He enjoys going on weekend journeys with his family, hanging out in the backyard with friends and family, or being at the park. Bobby also enjoys competing in sports, especially slow-pitch and golf.

    Bobby is focused on delivering an outstanding experience to all in his work as one of our new Agents.

Chris Demarest #2

Chris Demarest

  • Read Bio

    Chris brings many years of experience to Ayr Farmers Mutual, having begun his insurance career in 1994. He was born on a family farm in rural Oxford County and currently resides outside of Princeton with his wife and two sons.

    Chris enjoys hockey, softball, golf, and spending time with his family.

Chris Down #2

Chris Down

  • Read Bio

    Chris started in the insurance industry in 2012 and has been dedicated to servicing his clients at Ayr Farmers Mutual Insurance as an Agent since 2019.

    Chris grew up on a rural property near Owen Sound and now lives with his wife and daughter in Woodstock, where he enjoys meeting new people and connecting through recreational sports.

Chris McCullough #1

Chris McCullough

  • Read Bio

    Chris joined Ayr Farmers Mutual as an agent in 2019 after 8 years of working in the insurance industry. He has a passion for talking about insurance (really!) and enjoys working with people to make sure their insurance needs are met and that the products are understood.

    Chris grew up in Hanover and currently lives in New Hamburg with his wife and two children.

Craig Van Torre #2

Craig Van Torre

  • Read Bio

    Craig joined our team of Agents in 2011, and he is not new to the insurance industry. For many years he worked as an Underwriter.

    Craig was raised in the Norwich area and is a 4th generation family farmer in the ginseng industry. Craig and his wife and daughter live in Otterville.

David Hilbert #2

David Hilbert

  • Read Bio

    David is a Chartered Insurance Professional and joined the Ayr Farmers Mutual family in 2011 after spending 13 years with a national independent adjusting firm.

    David has developed a unique understanding of the value of insurance and the importance of helping others.

Derek Gillespie #1

Derek Gillespie

  • Read Bio

    Derek began his career with Ayr Farmers Mutual in 2013, as a Claims Representative.  Dealing with auto, property, liability, and bodily injury claims, Derek’s approach to Policyholders, resulted in positive experiences and testimonials, with at least one policyholder wanting to set him up with her daughter! Derek earned his CIP designation and is delighted to grow his career and be an Agent. 

    Born and raised in Innerkip, Derek and his wife and son continue to call Innerkip home. Derek is very involved in his community, playing softball, and hockey. 

Doug Green #2

Doug Green

  • Read Bio

    Doug joined AFM in 2011 with agricultural experience having served customers in 15 counties throughout Ontario.

    Doug prides himself on developing customer relationships and being a "people person”. Coaching, playing hockey, and attending livestock shows are a few of his passions.

James White #1

James White

  • Read Bio

    James has seven years of experience in the insurance industry, gained while working in account management at Desjardins Insurance. James is thrilled to join the Ayr Farmers Mutual family, as an Agent.

    James was born and raised on a small hobby farm in Harley. He currently resides in Burford with his wife and son. He loves being outside, enjoying the nature trails in and around our community, and plays hockey and golf. 

    James is actively involved in local youth sports, and helps coach his son’s minor hockey team.

Jamie Terdik #1

Jamie Terdik

  • Read Bio

    Jamie was born and raised in St. George by parents who both grew up on farms in the Simcoe area. She earned her bachelor’s degree in Health Science from Western University in London.

    Following in her father’s footsteps, she began her career as an Insurance Advisor with The Co-operators in 2014. Prior to this she worked for several years as the Food and Beverage Manager/ Events Coordinator at Savannah Golf Links where she began playing golf frequently, a sport she still enjoys.

    Jamie lives in Paris and enjoys good food and the outdoors.

Jeff Holmes #3

Jeff Holmes

  • Read Bio

    Jeff began his career with Ayr Farmers Mutual in 2003 as an Agent and worked in that role until 2012 when he began a role in the business operations, mostly recently holding the position of Manager of Marketing & Distribution.  Jeff is thrilled to have returned to the Agent role.
    Born and raised on a small hobby farm just outside of Drumbo Jeff will tell you that is he learned “small-town values” which he still practices and lives by every day.

    Jeff is always happy to be of assistance to policyholders and the community.

Jim Pate #2

Jim Pate

  • Read Bio

    Jim joined Ayr Farmers Mutual in 2001, bringing with him extensive, first- hand knowledge of farming. Raised on Brantwood Farms in Brant County, he graduated from the University of Guelph, and operates a cash crop farm in Hamilton.

    Jim appreciates the opportunity to serve his policyholders.

Jonathan Richmond #2

Jonathan Richmond

  • Read Bio

    Jonathan joined Ayr Farmers Mutual in 2002 after working for several years as an independent insurance adjuster. He is well-versed in the insurance claims process and in the harvesting & processing of maple syrup. Jonathan currently resides in Cambridge.

Kerri Kelly #1

Kerri Kelly

  • Read Bio

    Born and raised in St. George she knows the heart of small-town living firsthand. Kerri lives locally and enjoys neighbourhood gatherings, lifelong friendships she’s made, and road trips across the countryside cheering her kids on from the sidelines. Her favourite job is being a Mom, but she is also thrilled to be an Insurance Agent.

    Kerri worked in media for over 25 years. She has a passion for community and helping others, and believes in paying it forward and living life to its fullest.  

Kevin McComb #2

Kevin McComb

  • Read Bio

    Kevin has worked in the Insurance Industry for 30 years. As an Agent with Ayr Farmers Mutual since 1996, he takes great pride in providing exceptional service. Kevin specializes in agri-business insurance products.

Kyle Knechtel #1

Kyle Knechtel

  • Read Bio

    Kyle was born, raised, and currently resides in Ayr with his wife and daughter. Kyle and his family love to float down the local rivers and fish while soaking in nature.

    A big hockey fan, Kyle was fortunate to have a promising hockey career playing in many different places and leagues. He now focuses his athletics on Slo-Pitch and enjoys playing the game.

    Kyle has a great deal of experience in the retail industry and enjoys all the great relationships he has built through his work experience. He is excited to be part of the Ayr Farmers Mutual family.  

Mark McMahon #1

Mark McMahon

  • Read Bio

    Mark has over 20 years of experience in the insurance industry. Raised in Innerkip, and currently residing in Woodstock, Mark takes pride in using his industry knowledge to help people make informed decisions about their insurance needs.

Miguel De Sousa #2

Miguel De Sousa

  • Read Bio

    Miguel was born and raised in Kitchener. He has spent time employed in different industries only to realize his aspiration of working in the insurance industry which meets his desire to assist and service people’s insurance needs.

    Miguel resides in Ayr with his wife, three children and pets. He enjoys soccer, squash, and vacationing at the family cottage.

Ryan Weis #1

Ryan Weis

  • Read Bio

    Ryan resides in Woodstock and was born and raised in York Region (north of Toronto). For over 20 years he has worked in the agricultural industry, mainly in the poultry industry, working for Maple Leaf Foods and Cericola Farms in procurement and operations. Most recently, he worked in animal nutrition with Archer Daniels Midland. He takes pride in finding solutions for his clients and loves being an Agent with Ayr Farmers.

    A University of Guelph graduate, Ryan holds degrees in Animal Science (bachelor’s degree) and Science (master’s degree).

    Ryan enjoys spending time with his daughters and his grandson. An avid hockey player (goalie), Ryan aims to exercise at least five days a week (really!). 


Jeff Whiting, President & Chief Executive Officer #1

Jeff Whiting, President & Chief Executive Officer

  • Read Bio

    Jeff joined Ayr Farmers Mutual in 1993 and became President and CEO in 2013. Jeff has held many positions on various Mutual Insurance Industry Committees and is currently on the Board of Directors at Farm Mutual Re where he was chair in 2018. Jeff was raised in and currently resides in rural Brant County.

Jodi Meiering, Chief Operating Officer #1

Jodi Meiering, Chief Operating Officer

  • Read Bio

    Jodi joined Ayr Farmers Mutual in 2017 as the Chief Operating Officer and has more than 20 years insurance leadership experience in both company and brokerage operations. Jodi has a passion for people and customer service. She embraces the opportunity to work closely with the AFM team to provide vision, care, integrity, and resilience to create an exceptional experience. Jodi enjoys living in Stratford with her family.

Dave Paterson, Chief Financial Officer #1

Dave Paterson, Chief Financial Officer

  • Read Bio

    Dave joined the Company as Controller/Treasurer in 1990 after receiving his BBA from Wilfrid Laurier University and became Chief Financial Officer in 2009. Dave has held several positions on the Board of Directors of the Canadian Insurance Accountants Association and is past Treasurer of Cognition Plus software. Dave and his family live in Baden.

Peter Gilbert, Chief Information Officer #1

Peter Gilbert, Chief Information Officer

  • Read Bio

    Peter joined Ayr Farmers Mutual in 2018 and accepted the role of CIO in 2020. With more than 20 years of experience in IT leadership, Peter is passionate about driving technology innovations to enhance employee and Policyholder experience.

Board of Directors

Gerry Pullin #1

Gerry Pullin

  • Read Bio

    Gerry served the Company as a director from 1987 to 1989 and then was once again elected to the Board of Directors in 1998. Gerry, a former dairy farmer, now owns and operates a rural feed dealership known as “Settlers Supplies” in Sheffield, a small hamlet south of Cambridge.

Cathy Formica #1

Cathy Formica

  • Read Bio

    Cathy has been a member of our Board since 2010. Now retired after 38 yrs as General Manager for a Cambridge company, her daily business activities were in the manufacturing sector and her core beliefs remain consistent with those of AFM. Cathy and her family are long-time residents of Ayr.

Elizabeth Baldwin #1

Elizabeth Baldwin

  • Read Bio

    Elizabeth lives in the rural Plattsville community and is Co-owner of Treen Graphics, a second-generation family business. She has been a Director since 2016 and is deeply committed to the Mutual system. She enjoys being active in the community.

Dave Thompson #2

Dave Thompson

  • Read Bio

    Dave was appointed to the Board in November 2015 and is a Senior Mechanical Engineer and Project Manager with WalterFedy, an integrated architecture, engineering, and construction firm. Dave and his family reside in the village of St. George.

Jason Vernooy #2

Jason Vernooy

  • Read Bio

    Jason has owned and operated William Kipp Funeral Home since 2005 and is a strong supporter of many sports teams, clubs and organizations in the North Dumfries & Brant County areas. Having grown up on a farm just west of Ayr, Jason has a great interest in farming and rural life.

Insurance That Works As Hard As You

Please contact us and Get Started Today! One of our agents will work steadfastly to provide you with the information you need. Just shopping around? No problem! Our agents are happy to help provide you with information, so you can make the best decision—For You.

Get Started Today

(519) 632-7413 Contact